A free audit is the most-used and worst-executed agency opener. Done well, it earns trust and frames the engagement. Done badly, it gives away the only thing the prospect needed and they go quiet.
Keep the audit valuable enough to read and incomplete enough to need you.
The 12 checks below mirror exactly what Qrinux Lead Lens captures in a single click — so you can prep the audit in minutes instead of hours.
Performance
- Lighthouse mobile performance score — cite the number, not a vibe
- Largest Contentful Paint under 2.5s
- Cumulative Layout Shift under 0.1
SEO
- Title and meta description presence on top 10 indexed pages
- H1 structure
- Indexed page count vs. sitemap count
- Brand-name SERP position
Conversion
- Phone visible on every page header
- Contact form on the homepage
- Pricing or 'how it works' page existence
Trust
- HTTPS and certificate validity
- Recent Google reviews surfaced on the site
Delivery rules
Keep the audit to two pages. Lead with the three issues that cost the most revenue, not the longest list. Always end with one paid recommendation framed as a 30-day plan with a clear price.
Deliver the diagnosis and the path. Don't deliver the fix. The point of the audit is to earn the next conversation, not finish the engagement before it starts.
