Local SEO is the highest-leverage SMB service you can sell. None of the work below takes longer than an afternoon, and most clients see local pack movement inside 14 days.
Every win below maps to a signal Lead Pulse scores on every lead — so you can pre-qualify the prospects most likely to convert before you even send the first email.
The seven quick wins
Win 1 — Claim and complete the Google Business Profile
Every category, every service, business hours including holidays, primary and secondary categories, 10+ photos.
Win 2 — Add LocalBusiness JSON-LD schema
NAP (name, address, phone) and openingHours. Validate with Google's Rich Results test before shipping.
Win 3 — Audit NAP consistency
Across the top 10 citation sites (Yelp, Yellow Pages, Bing Places, Apple Maps, Facebook).
One mismatched address blocks ranking lift for weeks.
Win 4 — Respond to every review from the last 12 months
Including the negatives. Google reads response rate as a relevance signal.
Win 5 — Publish one Google Business post per week
Offer, event, or update. The profile decays without posting; recency is rewarded.
Win 6 — Add city-name H1 and service-area pages
One solid page per neighborhood. Avoid keyword-stuffed doorway pages — Google penalizes them now.
Win 7 — Embed a Google Map on the contact page
Small signal on its own, but combined with the rest it nudges the local pack threshold.
